For South Florida builders

New construction, launched like a brand.

Brand, website, signage, marketing and tech built for each project, so your homes are known, wanted and sold.
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The package at a glance

Everything behind your launch.

Today, with every listing, plus partner releases as they launch.

What comes with every listing today

You build the home. I build the brand, the buzz and the buyers.

Other agents list your property. I launch your project.

26east.homes
26east.homes property website
26 East on-site sign: 3201 & 3209 NE 26th Street, QR code to 26east.homes
On-site sign · QR + short URL
i.

A custom brand

Name, logo and design system for every build.

ii.

A custom website26east.homes

Home switcher, video hero, POI map, instant tour alerts.

iii.

Bespoke site signage

Designed for each build, with a QR code straight to the site and tour requests.

iv.

Editorial-grade marketing

Instagram campaigns, listing copy, spec sheets, curated photography.

v.

Broker kit

A public kit so every agent can show and sell it.

vi.

Frequent open houses

Regular public and broker open houses that keep the project in front of buyers and agents.

On the groundPresence and signage in the neighborhood find buyers. Found the buyer for 3031 NE 23rd Ct, a $7.9M sale, from a neighborhood walk-in.

vii.

The Elmes Group | Compass

Brand and network reach behind every listing.

viii.

Bespoke toolsbimio.co · groundbreak.homes

bimio matches boat-owning buyers to waterfront homes. Groundbreak tracks new construction, so watchers see your build early.

Proof: 26 East Dolphin Isles

Every build becomes a brand

One name. One system.

Each project gets its own name, logo and design system, applied everywhere it shows up.

26 East
Dolphin Isles · Fort Lauderdale
AaCormorant Garamond
AaJost
Photography: dusk light, warm interiors, architectural lines.
Identity
26east.homes
26 East website
Website
SignageSocialBrochuresBroker kit
26 East on-site sign: 3201 & 3209 NE 26th Street, QR code to 26east.homes
Sign · QR
2626east.homes
26 East
26east.homes Two new homes in Dolphin Isles. Walk to the sand. Private tours by appointment.
Instagram

Identity panel and sign are illustrative mockups.

Coming for partners

Ahead of the curve, first.

Partner builders get first access as each one launches.

Expected Q1 2027

Builder Dashboard

A private live view of every project, from pre-sales interest to offers.

Expected Q1 2027

Find your next project

A site-finding tool for builders, to spot the next lot to build on.

Ready spring 2027

Headset staging

Walk buyers through the finished home before it's finished.

Builder Dashboard Expected Q1 2027

Your project, live.

A private live view for every project.

Before C.O. · pre-sales

Website visits, sign QR scans, buyer and broker inquiries, tour requests, interest by price and feature.

After listing

Showings, showing and agent feedback, offers, days on market, marketing reach.

Builder Dashboard · PrivateIllustrative
Sample Residence
Sample Residence II
Views
Pre-sales
Listed
Sample Residence · Pre-C.O.Pre-sales interest
Pre-C.O.Post-listing
Website visits0,000+00% vs last month
Sign QR scans000+00 this week
Buyer · broker inquiries00 · 0000 new
Tour requests0000 scheduled
Interest by price
$A$B$C$D$E$F
Interest by feature
Pool
Dock
Smart home
Office
Summer kitchen
After listing
ShowingsShowing & agent feedbackOffersDays on marketMarketing reach

Illustrative mockup. Placeholder figures, not real data. Part of the expanding package.

Flagship · Headset staging

One model. Every channel.

Built once from the plans, before the drywall.

Coastal
Modern

Switch styles in the headset. Stage each showing to the buyer's taste: furniture, finishes and dusk light, true to scale.

Renders

Marketing imagery, day and dusk.

Staged MLS photos

Clearly disclosed as virtually staged.

3D model

From the builder's plans

Web walkthrough

Tour from anywhere, any device.

Headset showing

In the real home, fully staged.

Flagship · Why now

The hardware is ready.

Works today

Meta Quest 3

$599

Mixed reality, in stores now.

Spring 2027

Meta VR Glasses

$1,299

About 100 g, glasses-like. Runs the Quest app catalog.

PilotWinter 2026–27
Ready · timed with VR GlassesSpring 2027

Sources: meta.com/blog/meta-vr-glasses-announcement-meta-connect (Sep 23, 2026); meta.com/quest/quest-3 (512 GB list price $599.99).

Flagship · The $10M+ play

Real where it matters.

  • Physically stage the hero rooms.
  • Headset for every other room.
  • Private-appointment showing event.
  • Showroom pieces placed by a luxury showroom for exposure and referrals, modeled in 3D so virtual matches physical.
Could save about half of staging.Estimate
Great room
Kitchen
Primary suite
Outdoor & water
Roadmap

Shaped by partners.

What's scheduled, and the ideas I'm exploring next. When a partner builder wants one, it moves up the list.

Partner-drivenPrioritized by demand
Pre-build
Build
Launch
After the sale

Planned release date  ·  Tap or hover for detail

Backed by
The Elmes GroupCompass

The Elmes Group | Compass

Fort Lauderdale luxury and new construction, backed by Compass.

$4B+
Closed residential transactions
$324M
Closed sales, 2024
$12M
Average sale price
#12
Team in Florida, WSJ
#105
Team in the nation
35+
Years, Tim Elmes
Featured result

Found the buyer for 3031 NE 23rd Ct, a $7.9M sale. They didn't know it was for sale, walked in from a dog walk, and made an all-cash, quick-close offer 5 days later, with me representing them.

Source: timelmes.com, The Elmes Group, as published October 2026.

Now marketing26 East · Dolphin Isles
List your project with Rory Reiff.

Your next project deserves more than a sign in the yard. Let's talk.

Launch

Brand, website, signage and marketing for your build.

First access

New tools for partners, as they launch.

Shape the roadmap

Tell me what your project needs.

Rory Reiff
The Elmes Group | Compass · Fort Lauderdale
Let's talk
954.260.9962