Rory Reiff · The Elmes Group at Compass
I came to real estate from design and software, and I never stopped building. Every home I list gets its own website, print, film and launch, made to the standard of the home. And I build products of my own, for boat owners, new-construction buyers and investors.
On the Fort Lauderdale waterfront, it all starts with the details that set value: canal width, bridge clearance, dockage, minutes to the inlet.
Case study · 26 East
3201 and 3209 NE 26th Street are sister homes by Titn Development, designed by Austin Fox Architecture and listed together at $2,999,000 each. Two homes that alike can end up competing for the same buyer. So everything we made helps buyers choose between them.
01 · The website
Each home has its own page, and buyers can switch between the two. They walk the floor plans room by room, tapping any room to see its photos, and compare the pair line by line, with matching photos of the same room in each home. A map shows real walk and drive times to the beach, restaurants and marinas, and a tour request reaches my phone in seconds.
02 · Print
Spec sheets with a QR code back to the website, one-page floor plans, and an open-house sign-in sheet that covers both homes. Every piece comes from the same details as the website, so a price change updates all of them at once.
03 · Launch
An eleven-slide Just Listed carousel opens on the pair at twilight, gives each home its own slide, sets them side by side, then walks through the rooms. The same story runs across Compass and The Elmes Group’s network.
04 · For agents
A broker page with spec sheets, floor plans, photo packs and MLS remarks ready to copy, so co-op agents can show and share both homes in minutes.
Reel · in production05 · Film
The 26 East film is being made now. When it’s done, it opens the website and leads on Instagram.
Visit 26east.homes →Every listing
Frontage, depth, bridges and exposure, priced against what has actually closed nearby.
Day, twilight and drone, plus reels made for Instagram.
Floor plans, every photo and the neighborhood, at the home’s own address.
Spec sheets, floor plans and an open-house kit, designed alongside the site.
A plan, a date, and a story told across Instagram, Compass and The Elmes Group’s network.
Everything a buyer’s agent needs to show the home and share it.
Listed and sold
$9,899,999
2304 Bay Dr
Hillsboro Shores · Pompano Beach
Highest sale in Pompano Beach, 2024
“The best of the best.” Don Julian
$4,250,000
600 SE 28th Ave
Pompano Beach
$1,650,000
2004 NE 17th Way
Poinsettia Heights · Fort Lauderdale
$38.1M closed since 2024, including a record $9.9M sale in Pompano Beach.
Every sale →“Top dollar and a quick sale.” James Trevis, on 909 NE 16th Ter, Unit 3
With The Elmes Group at Compass, one of Fort Lauderdale’s top-ranked teams.
Products
For boat owners
Will my boat fit?
Filters waterfront homes by the boat you own, with canal widths, bridge clearances and time to the ocean measured and verified.
bimio.co →For new-construction buyers
What’s being built, and when will it be done?
Follows new single-family homes from permit to sale, with builder build times and alerts as homes near completion.
groundbreak.homes →For investors
Which deals actually pencil?
Every Tuesday, the homes under $1M most likely to sell and to work as a flip, each with a max offer, rehab budget and flood check.
terrazzo.homes →Selling or buying
Or the one you’re looking for.
